Leading Greek law firm Amoiridis Law Services delivers specialist consultancy services to international clients. Company founder Charalampos Amoiridis discusses how he turned his vision into a thriving professional practice.

Q: How has the legal sector changed over time?
When I founded Amoiridis Law Services in 1999, the legal sector was still inward-looking, and the digital era had barely started influencing professional services. Greek lawyers, and Greek society more broadly, were lagging in innovation, global outreach and cross-border capabilities.

Q: How did your international experience influence your vision?
In 1999, things were just beginning to evolve, and I happened to be in the right place at the right time: London. Only London and the UK offered such an extraordinary mix of cultures. What struck me then was how obvious it was that, eventually, borders would lose significance. What unites us is the shared goal of achieving great things together. I knew that if I returned to Greece, I had to create a new market segment, something undiscovered, so I could stay ahead of the competition.

Q: How did that shape the practice at its inception?
We built a model that combined deep local legal expertise with multilingual, international legal consultancy from the outset. We invested early in digital presence, formed strategic alliances and offered client-centric solutions tailored to foreign investors. This is how we gradually positioned ourselves as a trusted liaison for international clients doing business in Greece. 

Q: How is the Greek economy fuelling investment opportunities?
I would say that this is a golden window of opportunity. Over the past year and continuing into this year – and likely for the next five years, based on current forecasts – we have experienced a significant and promising period of growth. The Greek economy is booming again. GDP is growing much faster than expected.

Q: How significant is the German market?
Germany is the second-largest foreign investor in Greece, and that is no coincidence. It is the result of strategic outreach and consistent performance. During and after the crisis, the German government provided not only crucial financial support for our survival but also something even more important: governmental expertise. Germany gave us more than financial support; it offered a new mindset to a developing country like Greece.

Q: How would you like German investors to view Greece today?
Germans should view Greece as one of the most friendly and cooperative countries of the past 50 years. Today’s Greece is different. We are young, driven and eager to work. We value cooperation, transparency, fairness and innovation. In modern business, speed is essential. You must be quick: quick to assess risk, quick to communicate with the right decision-maker and quick to deliver results. 

Q: Which sectors have the greatest potential for investment?
Greece’s primary product is tourism. The tourism industry is growing year by year. Major changes, previously unseen in Greece, are now taking place. For example, luxury brands have started investing heavily in Greece. What matters is not only how many millions of tourists will visit Greece in 2025, but also how much each person spends while here. We are targeting high-net-worth tourists, those who not only come for holidays but, through their visit, discover the opportunity to invest in a summer home or make even larger investments. 

Q: What differentiates Greece as a tourism investment destination?
It is hard to say what matters more – the whole experience inspires people to invest here. There are still many hidden gems and islands slowly being discovered by multimillionaires, especially in the Ionian Sea. The island of Lefkada, for example, is now booming, attracting many yacht-owning millionaires. That is the story of tourism, and I believe its growth will continue indefinitely. 

Q: Outside tourism, what are the other emerging investment opportunities?
Another important area is the emergence of a new generation of professionals. Many young Greeks are studying abroad, becoming experts in their fields and returning to Greece to launch startups. The Greek government has introduced a programme called Elevate. Under this scheme, if someone invests €250,000 in a startup and acquires one-third of its capital, they become eligible for the Golden Visa. This is significant because the standard Golden Visa requirement for real estate is now €800,000. 

Q: How does innovation contribute to your firm’s operations?
Innovation is our top priority. It is not just a collection of buzzwords, it is about precision, security and cost-effective efficiency. Our law firm’s security systems are among the strongest in Greece. Even our telephone system is encrypted. We have worked, and continue to work, for high-tech companies that are heavily regulated by the US military, NATO or NATO-compliant standards. This requires us to implement extensive security measures. No other law firm in Greece can match us in terms of speed and cost-efficiency.

Q: What impact is AI having?
Artificial intelligence is another area where we provide value. I use AI strictly for back-office tasks such as database management and categorisation – processes that would take months for a team of paralegals to complete manually. For such back-end operations, AI is extremely helpful at present. However, it cannot replace the talent, judgment and resilience required of a lawyer managing complex litigation that may last for years. 

Q: What drives your success in winning international business?
I have clients from all over the world. This did not happen by chance. It reflects how, through word of mouth, people in key positions recognise an approach that respects different mentalities. What matters is that, when you deal with international clients, you must be able to put yourself in their shoes and respect their background. We are here to bring everything together under one roof. Clients come to us and we handle everything. I take personal responsibility. The client only needs to call me. I believe this approach works incredibly well. And over time, client by client, our reputation continues to grow.